UK – Here We Come. The Skibbereen Food Company's Piggy Products Hit the Shelves in Sainsbury’s in March.

UK – Here We Come

The Skibbereen Food Company

Piggy Products Hit the Shelves in Sainsbury’s
Matthew with some of his "hogalicious" products

Nine years on from an idea Matthew Brownie had from CIT in Cork, to winning the Best Business Plan for The CIT Innovation Award 2013, The Skibbereen Food Company (TSFC) goes from strength to strength from National coverage in Ireland to international markets in the UK with his successful Scratch My Pork and Pork Crunch ranges.

Amazon in the UK has been a great exposure for The Skibbereen Food Company which now has a 30 different snack products offering from 250g bulk bags of Pork Crackling to Pork Crunch to the branded 30g bags on the ready to go Clipstrip.

Matthew tells me that his “hogalicious products” are still selling strongly in his local area in West Cork. The Irish market continues to grow with new establishments stocking The Skibbereen Food Companies piggy products. Not forgetting Pembrokeshire in Wales where the first breakthrough came for him in overseas markets.

You'll find these in Sainsbury's next month.

The latest big news came at the start of December 2020 when four of Matthew’s products got accepted to be placed in 219 Sainsbury’s superstores that go live in March, which is something Matthew had been set on since the day he started his company

“This is very exciting news for me and my family, but pressure also comes with going into a major retailer in the UK. Being able to deliver and having scalability is a must in meeting all of Sainsbury’s requirements.

The company is going exactly where I want it to go and I set my goals 3 years ago to achieve this. From a local perspective I’m delighted to share the success with Skibbereen and West Cork, knowing that The Skibbereen Food Company logo will be proudly showcased around Sainsbury’s stores with the UK consumer enjoying my snacks.

SECAD Partnership / LEADER / Cork County Council and AIB bank has been a big part of TSFC moving forward with funding along Local West Cork Enterprise board. I have also started my own cooking YouTube channel that is proving to be a big hit."

What next from the Kiwi, the self-styled Culchie Chef?