Thanks largely to the pioneering work of Arbutus Breads, many of us are used to getting high quality loaves at markets and shops. If I had to guess, I would say that sourdough is the most popular. This is an excellent example. It is made by Pana (who have a shop in Merchant's Quay) and has won at Blas na hEireann. I bought this at the Coal Quay Market last Saturday from the Clover Wholefood stall and it is Taste of the Week.