Discover the Origin invite Food Professionals to taste the provenance of Parma ham & Parmigiano-Reggiano

***Discover the Origin invite Food Industry professionals to taste the provenance of Parma ham & Parmigiano-Reggiano***

Discover the Origin returns in 2013 with a series of masterclasses offering the delicatessen trade the chance to taste and learn more about these two historic European food products, both of which enjoy PDO status. The event is for food industry folk.

The masterclasses will include a comparative tasting of various aged Parma ham and Parmigiano-Reggiano cheese, along with serving and wine pairing suggestions, and will arm deli staff with the information needed to help sell these unique and fully traceable products. The event is also an opportunity for some informal industry networking, with all food professionals welcome.

Discover the Origin is financed with aid from the European Union, Italy, France and Portugal to promote five key European products: Bourgogne Wines, Parma Ham, Douro Wines, Parmigiano-Reggiano Cheese and Port.

The campaign aims to enhance knowledge of the PDO (Protected Designation of Origin) scheme among consumers, distributors and food professionals across the UK and Ireland; to educate on the benefits of provenance indicator schemes and the relevant checks, controls and traceability systems that are put in place to ensure ongoing quality; and to differentiate the products and raise their profiles.

The masterclasses will be presented by food and wine writer Aoife Carrigy and will take place at a central location in the following cities:

Cork:               Monday 25th March, 7pm–8.30pm
Galway:           Monday 22nd April, 6pm–8pm
Dublin:            Monday 20th May, 6pm–8pm

Location details will be confirmed upon registration. To register for these free events, please email Aoife on, with the subject line ‘DTO Masterclass’, and indicate how many places you wish to reserve. Please include a daytime contact telephone number. Please note that spaces are limited.

To find out more about Discover the Origin, log onto or follow the campaign on Facebook and