As a sweetmeat, good honey has no equal in flavour and aroma. Nowadays, however, it has to compete with all manner of manufactured products which are readily obtainable everywhere, attractively packed and displayed, and often cheaper in price. To meet this competition successfully, the modern beekeeper must be ready to take the trouble to prepare his speciality for the market in such a way that it will keep the regular customer well satisfied and also attract a new custom from those who perhaps have hitherto regarded honey merely as something in a pot to be taken occasionally for the relief of coughs and colds.
from Honey. From Hive to Market. Published by Her Majesty’s Stationery Office for the Ministry of Agriculture and Fisheries 1953
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