|Jim McGrath, Chairman, is pictured here with John Concannon, MD of JFC Manufacturing Co Ltd and Patrick McDonnell, on his Farm in New Inn Co Galway.|
Truly Irish wins top prize at JFC Awards
Truly Irish are very excited to have won the overall prize worth €15,000 in the 2012 JFC Innovation Awards this month. The competition was sponsored by JFC and supported by Teagasc, DARD NI and the Irish Farmers Journal who all saw the potential in what Truly Irish have been trying to achieve since they began trading in 2009. It is a fantastic win for the farmers brand who are doing it all themselves and raising awareness of the importance of buying Irish.
“This is an award for all Irish pig producers, especially Truly Irish producers” said Jim McGrath, Chairman. Minister of State, Shane McEntee, had also said there were difficulties for many businesses but it is a time for pooling resources and Truly Irish have done just that. Other countries have already shown interest in what Truly Irish have done for the Irish pig farmer/pig industry and hope to save their own.
Truly Irish was set up by 85 pig farmers who came together to form their own brand in a bid to save the Irish pig industry and give the consumer 100% Irish premium products. Developing a quality brand, they now have listings in all the major retailers in Ireland and are now setting their sights on the UK. Pork Goujons and 82% pork Gluten Free Sausages are the latest products to be added to the ever growing product range. Truly Irish Pork Goujons are brand new to the market and are a delicious alternative to chicken goujons. Both products are now available in Dunnes Stores.