Showing posts with label labeling. Show all posts
Showing posts with label labeling. Show all posts

Sunday, March 11, 2012

Beware of Undercover Bacon

Truly Irish Country Foods 
Truly Irish have unveiled their latest marketing campaign with the addition of this clever billboard which is situated on the Dublin Road between Exit 14 and 15 close to Newbridge. 

Truly Irish were frustrated from all the mislabelling and confusing names on pork and bacon products as other brands were giving the impression they were Irish. As a result of this, a farmer co-op was formed with producers in every county coming together to make a stand. The Irish pig industry supports over 8,000 Irish jobs. 

The billboard was erected to highlight the importance of buying Irish and not what ‘appears’ to be Irish. The model is pictured pulling back her Irish flag to reveal she is in fact of Spanish and Dutch origin, something which occurs too often unknown to Irish consumers. 

“Choose Truly Irish, we guarantee you won’t get caught out” is the slogan used and which they stand by with 100% traceability on all Truly Irish products. Truly Irish will be one of the first companies in the world to offer DNA traceability continuing their fight against the mislabeling of pork and bacon products which is badly affecting the Irish pig industry. 

Truly Irish offers premium products which are 100% Irish, locally produced and traceable from the farm. Truly Irish are very thankful to all their retailers for their continued support to Irish farmers and The Truly Irish brand who have just announced the following new listings; Dunnes: Pork Goujons, Gammon steaks, Beechwood Smoked Back Bacon, Cocktail sausages and Gluten Free sausages and Tesco: Pork Goujons and Roasting Back Bacon Joint with 25% less salt. 

Truly Irish, the brand with its own quality mark, their logo, was featured on The Business Show with George Lee on RTE1 recently. George commended the brand for what was achieved in their three short years of business and announced their plans of entering the UK market.

The above is a press release from the Truly Irish Group . Just received the latest newsletter from Avril of Rosscarbery Recipes and Caherbeg Free Range Pork  and she too has much to say about labeling and also covers food events in West Cork.