Bewley’s coffee and tea expertise now on the web



New website includes Bewley’s first ever online store







Irish coffee and tea lovers in search of great taste will now be able to refresh their senses with a feast of new information, an online shop, expert advice and top coffee making tips available through a new website launched today by Bewley’s at bewleys.com.



Bewleys.com is a new online resource for everything to do with coffee and tea from Ireland’s largest fresh coffee and tea company. It includes Bewley’s first ever online store, coffee equipment demonstration videos, interactive maps, a club for anybody interested in tea and coffee and a new booking facility for tables at Bewley’s Grafton Street Café. It will also offer information and training resources to Bewley’s trade customers all over Ireland.



The new website is a one-stop-shop for coffee and tea lovers and is packed full of inventive features, allowing Bewley’s to share its unrivalled knowledge and expertise with consumers. If you want to know the difference between Instant and Fresh Coffee, what’s the best coffee to make after dinner or just want to ask how to store your coffee at home, you’ll be able to tap into the knowledge of Ireland’s top coffee expert and Master Roaster Paul O’Toole on bewleys.com



With expert tasting notes now online, the site encourages consumers to experiment in the differing flavours and blends of coffee and tea. Bewley’s drink preparation guides and hot tips provide in-depth information on how to prepare a perfect cup and the site features a user friendly demonstration video on how to use a cafetiere. The site’s online coffee quiz provides a fun way to discover your perfect coffee. Enthusiasts can also sign up for an on-line club which will keep them updated on the world of tea and coffee. The site is also linked into Bewley’s facebook, twitter, flikr and youtube channels.



Bewley’s new online store will allow consumers to purchase Bewley’s award-winning range of coffees and teas directly on the web at great prices. Whether it’s Bewley’s extensive range of coffees, speciality teas or home coffee machines, everything will now be available to order online for rapid delivery at the click of a button. The site will also sell Bewley’s new coffee capsule machines directly to customers.



The new online club at bewleys.com will allow coffee and tea drinkers to access regular updates on the Bewley’s product range along with special offers, up to date advice and the latest news and developments from around the globe. The club will also include details of rare varieties of coffee which Bewley’s sources internationally and which will be made available in special lots online. Visitors to the site will also be able to view pictures taken by Master Roaster Paul O’Toole on his visits to coffee and tea producing regions all over the world.



Bringing Bewley’s famous Grafton Street Café online, the new site allows visitors to take a 360 degree virtual tour of the café, view menus, make online reservations for tables and to give their feedback and comments on the Café. It also includes information on the Café’s artworks including the world renowned Harry Clarke Stained Glass Windows as well as theatre listings and other events.



Commenting on the launch, Jim Corbett of Bewley’s said:



“It’s unlikely that Ernest Bewley ever envisaged a virtual Bewley’s but he did want to make his company and his Café as open and accessible to everyone as possible. Our new website continues that proud tradition where coffee and tea lovers in Ireland and abroad can enjoy even easier access to Bewley’s famous range of products and unrivalled expertise at bewleys.com.”



“As Ireland’s coffee and tea experts, Bewley’s has built up an enormous wealth of knowledge over the past century and a half. We’ve included a number of features in our new site that allow us to share this heritage and expertise with coffee and tea drinkers, so that they can enjoy the best taste available. Consumers can have their questions on coffee and tea answered directly by our Master Roaster Paul O’Toole. They can also brush up on their knowledge of both coffee and tea through the online information and by using Bewley’s expert coffee and tea tasting notes.”



“In speaking to consumers it is clear that they want to move beyond instant coffee and experience the fantastic taste of fresh coffee at home. Our new website, for the first time, provides consumers with all the advice and assistance they need, in one place, to enjoy perfect fresh coffee at home.”



“To further assist consumers we’ve also introduced our new online store to allow consumers purchase any of Bewley’s award-winning teas or coffees, as well as cafetieres and other coffee making equipment, from the comfort of their own homes. Fans of Bewley’s much-loved Grafton Street Café, which attracts over 1 million customers every year, will now also be able to make a booking for the Café online, and those thinking of visiting for the first time will be able to take a virtual tour around Ireland’s most famous Café. We look forward to welcoming many thousands of visitors to bewleys.com in the years ahead.”

Comments