Irish luxury cream liqueur announces new national distribution agreement with Classic Drinks

press release
Irish luxury cream liqueur announces new national distribution agreement with Classic Drinks

Irish-owned Avondhu Liqueur Company today announces a national distribution agreement with Classic Drinks that will see its award-winning Cremór Irish Cream Liqueur rolled out to bars nationwide. Classic Drinks will now offer Cremór to its client base of over 2,000 accounts across the country, beginning in Cork and Kerry.

Last month, Cremór won silver at the Wine and Spirits Wholesalers of America Convention in Las Vegas. Cremór is produced in Fermoy, Co. Cork by the Avondhu Liqueur Company, a sister company to the second-generation family-owned, award-winning Silver Pail Dairy, Ireland’s largest ice cream producer.

Commenting on the distribution announcement, Thea Murphy, Managing Director of Silver Pail Dairy said: “After a successful launch in March 2017, Cremór has gone from strength to strength in the retail sector. With 40 years’ experience creating cream liqueurs for other leading international brands, we cornered a gap in the market for an adaptable, luxury product.”

Steve Dwyer, Commercial Director of Classic Drinks added: “As a wholly Irish-owned company, Classic Drinks is always looking to partner with quality Irish products like Cremór. There is a huge appetite among Ireland’s thriving bar sector for innovative, versatile products, with locally-sourced luxury ingredients. As a modern take on an Irish classic, Cremór is a perfect fit for mixologists around Ireland.”

There are currently two flavours of Cremór – The Original which features the classic Irish cream flavours of whiskey and cream, with a hint of white chocolate; and the sweetly-spiced warmth of Gingerbread. Cremór is made with cream delivered daily from the famed dairy pastures of Cork’s Golden Vale, and locally-sourced Irish whiskey. Its unique composition allows it to easily float on any liquid, hot or cold, that is heavier than water. 

Founded by dairy scientist, Michael Murphy, Silver Pail Dairy has been creating ice-cream since 1978. The cream-based liqueur category was valued at $1.02bn in 2015 by Mintel. This is expected to reach $1.04bn by 2020.

Cremór is also stocked in selected SuperValu and Centra stores nationwide. Ireland’s leading wine and spirits distribution company, Classic Drinks is based in Little Island, Co. Cork.

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