Dublin Food Chain to host event today highlighting potential of online selling for small Irish food producers

Dublin Food Chain to host event highlighting potential of online selling for small Irish food producers

Irish small food producers can increase their revenue by embracing online food sellers. That’s according to Dublin Food Chain, an initiative of the Local Enterprise Office for Dublin City, who are holding an event, ‘Selling Food Online’ at Smock Alley Theatre, Exchange Street Lower, Dublin 8 at 5.30pm today, Wednesday, 12th December.

Speaking at the event will be John Jenkins, co-founder of Dublin-based Bayin, a food company producing cold pressed peanut and sesame oils which has been successful in selling their products using Amazon. Speaking ahead of this evening’s event, John said: “Coming from an IT background, I was aware of the selling process on Amazon, and so when I set up my own food company I was curious to see if there was a way for us to grow our sales by selling online into the UK market.

“Initially it was a struggle, we were selling very few bottles of our product, and at a loss. By researching how Amazon works and adapting our selling strategy, we’ve since grown to selling approximately 30 bottle of our product per day on Amazon, and we work together with other small food producers to help them break in to the online food selling market, too.

“In our experience the larger food companies aren’t as interested in selling via Amazon as the margins are quite small, so there is a huge opportunity for small Irish food producers like us to harness the likes of Amazon to grow their revenue. It’s worked for us, and next year, we’re planning on expanding our selling in to the USA.”

Also speaking at the event will be:
  • Jefferson Webster, Quantity Surveyor turned food-producer and the co-founder of London-based food start-up Hunter & Gather. Jefferson will be sharing his experience of using the Amazon platform to grow his company’s brand awareness and increase sales;
  • Christopher Paduro, an experienced Amazon seller with a host of successful food clients; and
  • Joanna Walker, a food retail expert with 20 years’ experience in buying, product development and marketing with companies including Marks and Spencer, Sainsbury’s and Netto.

Also speaking in advance of the event was Dave Connolly, Business Advisor with the Local Enterprise Office for Dublin City, who said: “Grocery shopping isn’t the first thing that springs to mind when you think of buying goods on Amazon, but as we can see from their sales in the UK and the USA, it’s a sector that is growing in popularity. The Local Enterprise Office for Dublin City supports small food producers throughout Dublin City through funding, networking and advice, and at this evening’s event we’re looking forward to hearing from our speakers as to how small food producers can tap into the online grocery selling market to increase their sales.” 

The Dublin Food Chain network is collaborative initiative of Local Enterprise Offices in the Dublin area, and is supported by Bord Bia. The Dublin Food Chain offers free group training initiatives, food forums, sector networking events and group marketing initiatives designed to equip Dublin Food Chain members with the tools to achieve increased sales and brand recognition of their produce.

Further information on Dublin Food Chain can be found here: https://www.dublinfoodchain.ie.
press release 

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