The billboard was erected to highlight the importance of buying Irish and not what ‘appears’ to be Irish. The model is pictured pulling back her Irish flag to reveal she is in fact of Spanish and Dutch origin, something which occurs too often unknown to Irish consumers.
Truly Irish offers premium products which are 100% Irish, locally produced and traceable from the farm. Truly Irish are very thankful to all their retailers for their continued support to Irish farmers and The Truly Irish brand who have just announced the following new listings; Dunnes: Pork Goujons, Gammon steaks, Beechwood Smoked Back Bacon, Cocktail sausages and Gluten Free sausages and Tesco: Pork Goujons and Roasting Back Bacon Joint with 25% less salt.
Truly Irish, the brand with its own quality mark, their logo, was featured on The Business Show with George Lee on RTE1 recently. George commended the brand for what was achieved in their three short years of business and announced their plans of entering the UK market.