Showing posts with label Matthew Brownie. Show all posts
Showing posts with label Matthew Brownie. Show all posts

Tuesday, November 20, 2018

James Whelan opens 8th Butcher’s Shop. Son Pat keeps his feet on the ground.


James Whelan opens 8th Butcher’s Shop
Son Pat keeps his feet on the ground.
Display at new Whelan's shop in Dunnes Stores, Bishopstown Court.

I met Pat Whelan at the original James Whelan shop in Clonmel in November 2011. He took time out to have chat about that shop and also a new one in Avoca in Monkstown (Dublin) to which he was applying the finishing touches. Now he has eight in total. Progress has been amazing. 

I met Pat again at Dunnes Stores Bishopstown Court last Friday. He was there to play a role in the weekend celebration of the extensive renovations of the popular supermarket, a weekend to highlight the newcomers to the store including Whelan’s, Sheridan’s Cheese, ABC Bread, O’Connell Fishmongers, Baxter and Greens and Café Sol. 
Part of the new food hall

Again, the Tipperary man took time out for a chat. I reminded him about our first meeting and how he enjoyed going out to the marts and farms to meet the producers. Has the expansion put a stop to that? 

I was glad to get the answer that it hadn’t, an answer that I had more or less expected from a man who stays in touch with the grassroots, staying connected to the source. He goes out weekly and told me that only the Tuesday before he had bought about 40 cattle in the Fermoy Mart but what I hadn’t expected was that his 80 year father, after whom the shops are named, was on the road with him. Respect to both!
Dunnes Kiwi chef Matthew Brownie was promising the Irish an All Black grilling ahead of the big game.
He was just joking, of course!

But some things have of course changed and not just over the last seven years. Pat was (still is) a regular visitor to the English Market in the good old days. Then he felt it “was alive” when he walked through. It certainly was in your face. The food scene began to change back in 60s and 70s. It became “sanitised”, the connection with its source fragmenting, we agreed, me thinking of sliced pan and supermarkets as being among the agents of change.
O'Connell fishmongers

People like Pat, and luckily there are quite a few of them, kept the flame alive. “Good food is an investment in your future,” he says. “Great to see the youngsters coming into it, great to see them make the connection and great to see it done right. We owe it to ourselves and to the planet to really reconnect with nature.”

“Training is important,” he emphasised in answer to my query about Whelan’s Butcher Academy. Indeed, the good work of the academy has been recognised by a counterpart in South West France. “They want to do an Erasmus exchange with us where our trainees can swap experience with their French counterparts. It’s great for us to be recognised like that and great too for the apprentices.”
Whelan's Himalayan salt aged beef, before and after (so tender!)

The eight Whelan butcher shops are in Clonmel, Dunnes Stores Cornelscourt, The Swan Centre Rathmines, Dunnes Stores Blanchardstown Centre, Pavilions Shopping Centre, Swords, Avoca in Rathcoole and Kilmacanogue as well as Dunnes Stores Bishopstown Court. Pat is very happy about the link-up (now 30 months old) with Dunnes seeing them as a family company that “is all about the customer, the Better Value is not just a slogan, and they are very warmly regarded in Cork".

And it looks as if the Whelan shop is warmly regarded as well. “We’ve had a great welcome from our fellow debutants, Pat O’Connell’s and Sheila of ABC”. Whelan will have in-house competition from Dunne’s own butchers. He knows that his produce is top class and may cost a little more. A customer may like a treat at the weekend and something good but less pricey on a Monday. “Retail is all about choice,” he says and is quite happy with that.

Earlier Donnacha, the manager of Whelan's Bishopstown shop, showed me some of that choice. The Tralee native has worked for two and half years for Pat in Dublin and jumped at that chance to get back nearer home. “We started off four weeks ago and it took off straightaway, so far so good. Now we’re setting up for Christmas.”
And where there's Dunnes, there's Simply Better

The shop has a beautiful lay-out and lighting. It is well manned with expert help at hand as you choose between the different meats and the different cuts. 

A lot of the weekend focus was on “the big reveal”, the collaboration between Pat Whelan and Peter Hannan which has resulted in the amazing Himalayan Salt Aged Beef, now on sale exclusively in Whelan’s eight shops and at their online shop.

Hannan has constructed a Salt Chamber made of rock salt bricks from the Himalayas and here the beef spends over 35 days and the final result is exceptional quality with a truly unique flavour.  More details here.  

“We got a great welcome to Cork,” said Kevin Sheridan of Sheridan's as we chatted in front of their very impressive stall. And I use the word stall deliberately as it does resemble a market display. A big stall, mind you. Space to display the many cheeses - lots of Cork produce there too - and all the little bits and pieces (crackers, relishes for example) that go with them.
Yours truly with
Kevin Sheridan.

‘We have more Cork cheese here - in Galway we would have more from Galway - and find the customers very enthusiastic. Great to be in Dunnes too, as they are part of the Cork heritage.”

“We started as a small cheese stand, and this weekend, we are celebrating the opening of the Cork Bishopstown Court location with many local producers that we are proud to call our friends. We feel so lucky to work with many quality Irish producers and are thrilled to share their amazing work all under one roof in Dunnes.”

Like Pat, Kevin emphasised the importance of training. Sheridan’s have brought some of their more experienced people from their other shops to Cork for the time being, passing on that experience, all for the benefit of the customer.

Didn’t see Pat O’Connell himself but got lots of fish there, some frozen, some fresh, and some smoked (including Goatsbridge trout produced by my friend Mag Kirwan in Kilkenny). Must go back and try that red mullet! 

Also met some regulars on the food scene: Padraig O’Farrell was showing his Carrigaline cheeses at Sheridan’s and Aoife was doing a Kinsale Bay tasting nearby while Dunne’s Kiwi chef Matthew was threatening to grill the Irish at the rugby! Could have spent the day there but time caught up with me.

  • You may see a YouTube clip of Peter Hannan’s salt chamber here.
  • And see Hannan cook those amazing steaks here. 


Friday, September 9, 2016

THREE CHEFS (FROM MANY) AT A TASTE OF WEST CORK

 THREE CHEFS (FROM MANY)
 AT A TASTE OF WEST CORK
Matthew checking down under!
Made my mind up early this year to get a little deeper into this month's A Taste of West Cork. Rather then driving down and coming back on the same day, I'm going to stay for three consecutive nights. And as it happens, the three nights give me the chance to see three very different chefs, beginning at the Celtic Ross on the 15th with Breton Eric Theze in action. On the Friday, Kiwi Matthew Brownie takes us all down under in Skibbereen's Eldon and, on the Saturday, West Cork's own Rob Krawczyk serves up a feast in Ballydehob's Levis Bar. That's the nights catered for - just have to fill in the days now!
Eric (left)

Thursday September 15th:


Eric Theze; Irish Restaurant Awards Best Chef in Co. Waterford 2016 offers up 5 courses ‘a La Boheme’.
The coastal location of Roscarberry will play host to one of A Taste of West Cork’s international dining experiences, as the Celtic Ross Hotel welcomes guest chef Eric Thezé, who will present a delicious five-course tasting menu featuring dishes from Brittany. The chef, who is proprietor of La Boheme in Waterford, will be joined by Alex Petit, Head Chef at the reputable Celtic Ross Hotel. This luxurious dining event will take place on Thursday 15th September and will showcase not only the talents of the chefs involved, but also the diversity of the annual A Taste of West Cork Food Festival. Visit www.celticrosshotel.com.  


Friday September 16th:

‘DOWN UNDER’ NIGHT
Friday, September 16th
7.00pm 9:30pm


The Eldon Hotel, Bridge Street, Skibbereen/7pm to 9.30 pm/€25/Booking essential numbers limited /028 22802

G’day mate! Ever wondered what the other side of the world eats - well this is your opportunity to find out! The Eldon Hotel’s Kiwi Head Chef Matthew Brownie and Bar Manager Brett Cleary will create nine tasting dishes from the Southern Hemisphere including kangaroo. Many surprises in store along with music in the bar afterwards.
Charcuterie by Krawczyk
Saturday September 17th

 From Leinster to Levis’ with Love - Rob Krawczyk at Levis Corner House, Ballydehob.  
Indulge in an unforgettable dining experience at this year’s A Taste of West Cork Food Festival on Saturday 17th September (7.00pm), with a feast prepared by West Cork native and RAI’s Best Chef in Leinster Rob Krawczyk, served within the atmospheric surroundings of Levis’ Corner House Pub in Ballydehob. The intimate venue, which is lovingly run by former Fred frontman Joe O’Leary and his partner Caroline O’Donnell, will provide the perfect setting for a night of great food and music, with internationally-renowned Irish composer Maurice Seezer on hand for the evening to entertain diners. Those in attendance will even get an opportunity to perform alongside Maurice as they attempt to ‘sing for their supper’, with the most talented entry eating free of charge! This is most certainly a treat for the senses that is not to be missed. Visit www.leviscornerhouse.com.


Chefs in West Cork

There'll hardly be a street or a boreen in West Cork without a chef over the next week or so.  Talented chefs featuring at many different venues include Matt Williamson, celebrity Chef Derry Clarke (of Michelin Star L' Ecrivain restaurant fame), Freelance Chef Chris Hedges, Jessica Stutchbury, Chef and Forager Kevin O’Connell, Journalist Joe MacNamee, Takashi Miyazaki (Best Chef in Ireland 2015 – McKenna Guide), TV Chef Catherine Fulvio,  Danni Barry (Michelin Star chef),  Paola Vais, Ali Honour, Rachel Allen (Chef, author and television star), Blogger Louise Kelly, Eric Thezé (Irish Restaurant Awards Best Chef in Co. Waterford 2016), Leylie Hayes (Executive Chef at Avoca and esteemed cook book author), Francine Thurnheer, Rob Krawczyk (winner of the National Restaurants Association of Ireland Best Chef in Leinster 2016) and West Cork’s very own Martin Shanahan.

Tuesday, October 21, 2014

Scratch My Pork



Scratch My Pork

Two questions. What are pork scratchings? And who is Matthew Brownie?


Pork Scratchings have long been  associated with England. But similar products were made before England had even thought to use the pork skin as a snack. The Chicharrones originated in Mexico, from Spanish influence and are, Matthew tells me, the first signs of fried Pork Rind that we know as scratchings today. They come under a variety of names including Cracklings (US), Pork Crackle (Australia, New Zealand), Chicharrones (Latin America), Grattons (France) and Scrunchions (Canada).

Matthew Brownie has been a professional chef for over 20 years. Originally from New Zealand, he admits he “has conceded” to Skibbereen where he lives with his wife and two children. A roundabout route took Matthew to Dublin in 2008 where he continued to manage kitchens, consult in hospitality, create cooking classes and progress in the food arena before moving to West Cork.


Here his passion for food drove him in a new food direction, towards product development. Given an opportunity to find a gap in the Irish food market, it was obvious to Matthew that Irish Pork Scratchings would be his product. The opportunity came when he decided to go back to college in 2011 to study Advanced Culinary Arts  at Cork Institute of Technology where he achieved a distinction in BA Culinary Arts.

Achieving top marks for Scratch my Pork, he was asked to compete in the Cork County and City Enterprise Boards CIT Prize for Innovation and won the best business Plan award. “I am delighted for what I have achieved, and the product is already in over 100 outlets including Retail, Licenced and Off Licenced premises." He is also the Chef food writer for the Southern Star.

In April this year, Matthew formed The No Nonsense Food Company to  launch Scratch My Pork snacks. “This is a quality hand cooked natural meat savoury snack with unique dry rub marinades resulting in a crunchy, crispy, flavoursome, good value and nutritious snack,  produced in a dedicated nut and gluten free facility with my own catchy slogan and branding called ‘Scratch my Pork’.” He has released two flavours to begin with, Smokey Bacon & Cajun, with a traditional salted flavour to follow.

So now you know what Pork Scratchings are, why not go out and try some. Looks like Supervalu is a good place to start. Then why not try your local pub? I’m told they are very popular in Ma Murphy’s in Bantry. And of course if you want anything in the food or drink line in Cork, then head to Bradley’s in North Main Street! If you are a retailer, contact Matthew himself or his distributors C & R in Little Island.

Keep an eye on Matthew’s website here and also follow him on his Facebook page.
To find out more about Pork Rinds in general, why not do a YouTube search. Here’s one to start you off https://www.youtube.com/watch?v=YfkQun3jz8o.