Dunnes Stores Simply Better Collection wins ‘Own Label Brand of the Year’ at the Food & Drink Business Awards 2018

press release
Dunnes Stores Simply Better Collection wins ‘Own Label Brand of the Year’ at the Food & Drink Business Awards 2018
Picture shows l-r, Diarmuid Murphy, Brand Manager Simply Better Collection;
Daragh Lawless, Marketing & Design Brand Manager at Simply Better
 and Ireland’s favourite chef Neven Maguire.


Dunnes Stores Simply Better Collection last night was announced best in Ireland as the winners of the much coveted ‘Own Label Brand of the Year’ Award at the inaugural Food & Drink Business Awards 2018 in City West Hotel on Thursday evening, 5th September, in recognition of the commitment of the brand to deliver quality products to Irish homes from over 70 producers, 50 of which are from Ireland.


The Food & Drink Business Awards recognise innovation through excellence, with the very best companies operating in the food and drink sector in Europe. This award, one of the most highly competitive awards on the night, demonstrates the premier position the Simply Better Collection maintains within the industry, as one of the most successful food brands in Ireland, with over 350 food awards since it was established in 2013.


At present there are 350 products in the collection with plans to introduce over 100 new and exciting products this year. Simply Better is a cross category collection which delivers for the customer good food made in the right way - simple, recognisable, done exceptionally well and great to enjoy any day of the week.


Diarmuid Murphy, Brand Manager Simply Better Collection said “We are delighted to be acknowledged as the best  “Own Label Brand of the Year” in Ireland at these Awards. The Simply Better Collection is now recognised nationally and internationally as best in class, however, we couldn’t achieve this great success without the authentic collaborations and constant new product development with our amazing Food Producers. This high accolade from the Food and Drink Business Awards is a testimony to the great products we have created together and it is an award that belongs to every one of our 70 wonderful producers.”


Also present to receive the Award was another person who has been pivotal to the success of the brand, Simply Better Brand Ambassador and Ireland’s favourite chef Neven Maguire.  Neven stated “I have been involved with the Simply Better brand for over two and a half years now and I see first-hand the time, care and passion by the Simply Better team that goes into selecting every one of the wonderful products in the collection. It’s been a privilege getting to know the amazing producers behind the products, who we call our ‘Food Heroes’ and I am so proud to be here tonight to celebrate with the Simply Better team.”


Neven added “It’s fantastic for Simply Better to be recognised in this way, but the best reward of all is that all of these producers have the opportunity to bring their products to so many more people, who can enjoy these amazing products whatever part of the country they live in.”


For more information on the Dunnes Stores Simply Better Collection visit www.dunnesstores.com  or on social media platforms - @simplybetterds.

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