Musgrave MarketPlace donates over 250,000 meals to Irish charities through FoodCloud
Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail and SME businesses, has donated 115 tonnes of fresh food - equating to over 250,000 meals with a value of €345,000 - to charities across Ireland through its two-year partnership with FoodCloud.
FoodCloud is a social enterprise that connects businesses with surplus food to charities in their local communities via a software platform, simplifying the process of donating surplus food directly to charities that need it. Since Musgrave MarketPlace established its partnership with FoodCloud, charities like the Simon Community have been able to reduce weekly food costs by an average of 30%.
John Pakenham, Business Development Manager, FoodCloud said "Musgrave MarketPlace has really embraced the challenge of tackling food waste and is a great example of a business using our solutions to reduce food surplus in the supply chain and at store level. Businesses with large volumes of surplus food like Musgrave Marketplace can learn from this partnership, as we work together to provide nutritious, delicious food to charitable and community groups.”
Speaking about the impact of the partnership, Jennifer Kitson – Fundraising Department, Dublin Simon Community said: “The Musgrave Marketplace partnership with FoodCloud has been contributing to Simon’s Riversdale House for over two months now. Riversdale House is a long-term accommodation service for people with high support needs following years of homelessness. As such, the donated food items are a valuable part of our ‘Food for Simon’ programme, which helps us to reduce the costs of running our services, leaving more money for other essential support services.”
Desi Derby, Marketing Director at Musgrave Marketplace, commented on the initiative: “As a company, we are delighted to be supporting a food redistribution charity that benefits communities and reduces CO2 by rediverting food surplus from landfill. Our partnership with FoodCloud means local charities in the communities that we operate in can save on food bills and reduce their running costs. We look forward to continuing our partnership with FoodCloud and working with local charities to provide fresh and nutritious meals to those most in need.”
Musgrave MarketPlace established its partnership with FoodCloud in 2016, with the aim of providing local charities in need with fresh wholesome and nutritional foods. It also contributes to achieving the commitments set out in Taking Care of Our World, the Musgrave 2020 sustainability strategy which commits to alleviating food poverty through support for food re-distribution charities.
Musgrave MarketPlace donates surplus food directly to the FoodCloud Hub in Tallaght from its central distribution centre in Blanchardstown, everyday. Once the food reaches the closest FoodCloud Hub it is counted, uploaded to the FoodCloud IT warehousing system, and then segregated. Each day the FoodCloud Hub team go through all donated goods, contact the charity partners and take orders for delivery or collection.