KeepCup. Keep Reusing. October is the Month to start!

Keep Me Close to Keep Reducing Waste

Get Ready for Reuse Month October with a KeepCup Reusable Cup!


Reuse Month,
an initiative of the Regional Authorities (@CRNIIreland) to promote reuse, will take place nationwide for the second time this October, and one easy way to support this important waste reduction scheme is to curtail the use of disposable drinking cups and invest in a reusable cup instead.
A bright and colorful KeepCup is a handy and conscientious way to keep personal waste reduction to a minimum, it’s the ultimate ethical receptacle… Keep it close to keep reducing waste. @KeepCup

Denis Naughten, Minister for Communication, Climate Action and Environment, commented,

“In a modern society, where everything is available, all year round and at every price point, we need to think about how we can live within the capacity of our planet in terms of the Earth's materials we consume and the waste we must manage – why use disposable cups when reusable cups are available?  A number of creative initiatives, (such as the Conscious Cup Campaign) are already underway to support café owners and customers in moving to a more sustainable lifestyle.  Changing our ways is easier than ever.”@Dept_CCAE

Minister Naughten previously commented on the problem of singe-use containers and waste in a speech to The Dail in July 2017,

“As a society we discard an incredible 80% of what we produce after a single use. It gravely concerns me that 2 million disposable coffee cups a day are going to our landfills.”

Concerns expressed by the Minister and the Green Party led to the Waste Reduction Bill to ban single use coffee cups, which is currently with the Oireachtas environment committee for further scrutiny. 
Research conducted by Canadian chemist, Dr Martin Hocking found the break-even energy requirement to manufacture a reusable plastic cup versus a paper cup over a lifetime use was under 15 uses. Disposable cups are lined with polyethylene and have a polystyrene lid, there is enough plastic in 28 disposable cups to make one small KeepCup. *
KeepCup is an Australian brand developed by Abigail and Jamie Forsyth, a sister brother team who were dismayed at the large volume of waste that resulted from their Melbourne based café. 
Abigail Forsyth CEO at KeepCup commented,
“We took a huge gamble that usability and aesthetics were the key reasons for poor take up of reusables as an alternative to disposable cups. Our café experience was invaluable in providing input to make the KeepCup work behind the coffee machine as well as for the user. People purchase KeepCups because they love the way they look and feel, and continue doing so because they form a positive habit. For many of our customers it has been the beginning of a journey to reduce the consequences of convenience behavior. Feel good. Do good.”

KeepCup reusable cups are available in a variety of sizes, colours, materials and designs and are available to purchase in premium cafés nationwide or online.
Cafes and businesses can order larger quantities of KeepCups from Dublin based, family run distributor EA Symmons.

* Verified by Simon Lockrey from the Centre for Design at RMIT who completed a Symapro Life Cycle Analysis and has independently verified KeepCups sustainability claims.

Media release

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