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Beaujolais on Irish Tour!
Beaujolais leads French wine revival in Ireland
2017 proved to be an exceptional year for Beaujolais wines in Ireland – volume exports were up by 76.3%, and 95.3% by value, representing the largest increase of any of the French wine producing regions. These figures signal a continued shift in perception, largely fuelled by the interest in the Beaujolais Crus, an excellent 2015 vintage and the trend towards lighter styles.
The growth in demand also comes on the back of a three-year marketing campaign by Inter- Beaujolais which has included a series of trade tasting events and a stand at Taste Dublin. This year, the organisation is organising a four-city trade roadshow, taking in Dublin, Cork, Galway and Limerick. It has also teamed up with Taste.ie to run promotions in restaurants throughout Ireland at the end of June.
Well known wine expert, John Wilson, who led the Beaujolais trade masterclass in Cork in 2016, said today:
‘For the last five years, the Irish consumer has been looking for wines that are lower in alcohol, with fresh fruit and good acidity. Beaujolais fits this need perfectly, offering character, complexity and genuine terroir. It also offers fantastic value for money, from simple Beaujolais to the great Crus, when compared to any of its rivals. I can see this growth continuing for the next few years, as consumers realise that Beaujolais is one of the most food-friendly wines of all.’
The 2015 vintage was widely considered to be ‘outstanding’ by experts, including Andrew Jefford of Decanter and the World of Fine Wine. The specific style afforded by the 2015 vintage appears to have come at the perfect time to act as a gateway into Beaujolais for those that have been used to drinking Malbec or Shiraz wines and are now looking for something lighter in body and alcohol, whilst remaining versatile with food.
The 2016 vintages is a more classical vintage with extra freshness, in many cases, lower alcohol and full of charm and elegance.
On top of this, Beaujolais has recently initiated a comprehensive research study into soil profiling. It is one of the largest investments in history for a single French wine producing region to have made.
All the Beaujolais events can be found on https://www.tastebeaujolais.co.uk/beaujolais-ireland