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Friday, February 2, 2018
The discussions were soon focussed on launching Macron’s own movement….
In November, the team brainstormed possible names for their organisation attended by communications and marketing expert Adrien Taquet, who had also come on board. As the hours ticked by, they drank whiskey and tossed around ideas in an another intense but good-humoured session. Later on, Taquet…. had a flash of inspiration: En Marche.
from The French Exception Emmanuel Macron by Adam Plowright (2017). Highly Recommended.